Go to navigation Go to content
Toll-Free: 888-886-0939
Phone: 703-665-0307
Foster Web Marketing

Danielle "D" Ruderman



  • Director, Research and Development
  • Foster Web Marketing
  • 10555 Main Street #470A Fairfax, Virginia 22030
  • 703-665-0307

Are you reading my bio wondering, "ok, why should I listen to this lady person?" Fair question.  I'm responsible for "research and development" at Foster Web Marketing, which in this case means I manage the website and DSS development teams, I'm responsible for DSS as a product and I get to noodle over new ideas with the team... and I attend a lot of meetings.  I also help oversee Customer Service and our new Marketing Coach program, a service we provide to all of our clients.

In my role I also get to talk to a lot of outside marketing and SEO consultants about technical website issues.  This has been a great experience; I get to learn new things about marketing and SEO by talking to outside consultants, and I get to debate best practices with some pretty smart people.  On the flip side, I've learned that anybody can call themselves a marketing or SEO consultant these days, and I have a few pet peeves about lazy and / or uninformed SEOs who give bad technical advice to our clients.  In fact, one reason I started this site was to have a platform to explain WHY we do things the way we do in order to generate debate and force us to test our cherished ideas... and also to explain why we won't do that silly thing you think is a good idea (Chris' post on exit pop-ups is a great example of a bad idea we have been trying to kill for a few years now).

Feel free to shoot me an email or follow me on social media - I maintain the Twitter and Facebook accounts for Dynamic Self-Syndication (DSS), our custom (and awesome) content management system.  Finally, if you're an experienced online marketer or SEO looking to partner with a company like us, please get in touch with me.  We are eager to partner with SEOs who are willing to learn how to use DSS and can offer marketing and SEO services to our clients.