Our reasons for saying “no” to exit pop-ups:
First, Google does not like exit pop-ups. They do not allow exit pop-ups at all if you are an AdWords client. We could end the discussion right here – why engage in a practice that Google believes contributes to a negative user experience? But there are more reasons why we don’t like exit pop-ups. Are our reasons subjective? Yes, some of them are – but this is a topic that we feel very passionate about and we’re happy to tell you exactly what we think about this idea.